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Global Unity Cup – Impact Report

The Global Unity Cup is an international community sports tournament designed to promote peace, inclusion, and friendship among diverse groups. Delivered by Eagle Eyes NGO (EENGO), the tournament brings together young people and adults from refugee, migrant, and local communities to celebrate unity through football. The 2025 Global Unity Cup demonstrated how sport can break down barriers, strengthen relationships, and inspire hope—particularly for communities affected by conflict and displacement.

Objectives

Promote social cohesion by bringing different nationalities and cultures together.
Support refugee and migrant wellbeing through positive, structured physical activity.
Provide safe community spaces for young people and families.
Celebrate diversity and foster mutual understanding and respect.
Develop skills including teamwork, leadership, communication, and confidence.

Event Overview

The 2025 Global Unity Cup engaged over 400 participants from more than 16 nationalities, including Afghan, Iran, Brazil, India, Pakistan, Sir Lanka, EU countries, African, Middle Eastern, and British communities. The tournament included youth and adult teams, volunteers, referees, community leaders, and local partners. Matches ran over two full days with professional organisation, qualified referees, and a welcoming environment for families and spectators.

Organisation and Delivery

EENGO and its founder, Mr Heshmatullah Assadi, led the planning and delivery of the tournament in close collaboration with community partners. Key factors contributing to successful delivery included:

Strong coordination and communication with teams and volunteers
Ensuring cultural sensitivity and creating a family-friendly atmosphere
Providing translation, first-aid support, and clear safeguarding measures
Effective scheduling, venue management, and team registration
Encouraging youth involvement in coaching, officiating, and event roles

Feedback from participants praised the event for its professionalism, organisation, and positive atmosphere.